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IOTA is a brand focused on creating an inclusive, human centered dialogue within sneaker culture through experimentation and community building.

While there are digital platforms that focus on a more inclusive sneaker community, there isn't space that is dedicated to the development of a physical, inclusive sneaker community. Sneaker culture today is a competitive environment centered around the idea of exclusivity.


The current spaces that exist are predominantly cis-straight-male based. featuring mainstream brands and are focused on commerce and the individual. 

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