/ Art Direction
/ Zine Design
Betsey Johnson is a staple New York City brand known for their rule breaking designs and exaggerated femininity with roots in the alternative movements of the early 1960s. What does this look like today? Using motifs of punk publications, such as xerox printing and zines, this campaign incorporates Betsey Johnson's origins while calling to question what punk means today.
To Betsey, punk is about being unapologetic about your identity and the space you take up. It's about making a scene.